Professional associations for customer engagement PRIVACY POLICY

Last Updated: 1/1/2023

Professional Associations for Customer Engagement (“PACE,” “we,” “us,” “our”) respects your privacy. This Privacy Policy (the “Privacy Policy” or “Policy”) describes how we collect, use, and disclose your Personal Information. It governs information we collect through our website(s) (“Sites”) and information we collect from you or third parties through any other means to provide our services or perform other organization activities (collectively, “Services”).

Please read this Privacy Policy before using our Sites and/or Services. If you do not agree with this Privacy Policy, you must refrain from using our Sites and Services. By accessing or using our Sites and/or Services you agree to our use of your information consistent with this Privacy Policy.

About This Privacy Policy

Privacy Policy Changes

This Privacy Policy is subject to change. We encourage you to review the Policy frequently for any revisions or amendments. Unless otherwise stated, changes will be effective immediately upon posting. You will be deemed to have been made aware of and have accepted the changes by your continued use of our Sites and/or Services. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting the Sites and this Privacy Policy to check for any changes. The date the Policy was last revised is identified at the top of the page.

Conflict Between This Policy and Local Laws and Regulations

When federal, state, and local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Policy. The specific requirements of this Policy apply unless disallowed by applicable laws and regulations.

Information We Collect

Personal Information

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

  • Identifiers such as name, mailing address, email address, phone number, PACE account login credentials;
  • Characteristics of protected classifications under California or federal law such as age, gender;
  • Commercial information such as payment card or bank account information, account status, sponsorship information, event-related preferences including dietary restrictions;
  • Internet or other electronic network activity information such as browsing/search history, IP address, data collected by cookies and similar technologies, device information such as device IDs, specifications, and operating system;
  • Geolocation data such as precise and non-precise geographic location indicators from mobile devices and websites;
  • Audio, electronic, visual, thermal, olfactory or similar information such as call recordings, chat transcripts, email correspondence, testimonials, pictures;
  • Professional or employment-related information such as employer, occupation, title;
  • Education information such as education level;
  • Inferences drawn from other Personal Information or datathat relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes; and
  • Personal information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above.

The type of Personal Information we collect about you may vary based on how you use our Sites and/or Services and your relationship with us.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on our Sites or when using our Services (“Usage Data”). For example, each time you use our Sites, we may collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. Among other things, this data helps us estimate our audience size and usage patterns, recognize you when you return to our Sites, store information about your preferences, customize our Sites according to your interests, and speed up your searches. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information under the categories of Identifiers or Internet or Other Electronic Network Information, as appropriate. If this information is not capable of being individually associated with you, we treat it as anonymous Usage Data.

Communication Recordings

We may record calls and retain the content of text messages, chat transcripts, or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

How We Collect Information

From You

We may ask you to provide us with Personal Information when you communicate with us online or offline, including membership applications, web forms, registrations, events, surveys, and marketing or promotional programs. You are not required to provide us your Personal Information. We may also capture your contact information, such as phone numbers and email addresses, when you contact us.

Other Data Sources

We may collect Personal Information from other sources such as your representatives and/or employees, publicly available sources of information, marketing agencies, and other members, organizations, businesses, and consumers.

Cookies and Interest-Based Advertising

Cookies and Automated Tools

We use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as pixels to track your interaction with our Sites and to improve the experience of our Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites may not work if you delete or disable cookies.

We use the following types of cookies:

  • Strictly Necessary: These cookies are essential to operate the Sites and provide you with Services you have requested.
  • Functional: These cookies enable certain features or non-essential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience.
  • Advertising Cookies: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and advertise products or services that might interest you as further indicated below.
  • Analytics Cookies: These cookies help us and third parties understand how our Sites are working and who is visiting our Sites.

We also use tools that enables us to track certain aspects of a user’s visit to our Sites. This technology helps us better manage content on our Sites by informing us what content is effective, how consumers engage with our Sites, and how consumers arrive at and/or depart from our Sites. The software typically uses two methods to track user activity: (1) “tracking pixels” and (2) “clear gifs.” Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether a user views a web page or email message. User activity information may be associated with additional information about a user’s session and Personal Information, if provided by the user.

If you arrive at our Sites by “clicking through” from another website, certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.

Interest-Based Advertising

We may work with third-party advertisers, search providers, and ad networks (“Advertisers”) to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of our Sites and/or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to create an interest profile of individual users. Our Privacy Policy does not cover any use by an Advertiser of information that they may collect from you. Advertisements may be shown via our Sites or on third-party websites. If you do not want to receive interest-based advertising, please visit the Digital Advertising Alliance (DAA) Consumer Choice Page. The DAA website allows you to opt-out of one or more interest-based advertising networks. Opt-outs are device and browser specific; therefore, you must set your opt-out preferences for each device and browser. Deleting browser cookies can remove your opt-out preferences; however, the DAA offers browser extensions that help preserve the opt-out preferences you set on the DAA’s Consumer Choice Page. Please note that opt-outs only apply to interest-based advertising. You may still receive other types of online advertising.

Information from Advertisements

If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).

How We Use and Disclose Information


We may use Personal Information for organization purposes, such as:

  • Account creation, fulfillment, servicing and customer support: to process member applications, create member accounts, allow members to create online accounts and profiles, provide goods or services, keep members informed about the status of their products and services, engage in general customer service operations, provide newsletters, announcements, service bulletins, and other information, or to otherwise fulfill the purpose for which you provide your information;
  • Marketing and market research: to send communications and offers for our products and services, perform analytics for market and consumer and member research, trend analysis, financial analysis, and anonymization of Personal Information;
  • PACE-related activities and events to plan, manage, facilitate, and improve PACE events and activities;
  • Customer communications and interactions: to administer surveys, polls, sweepstakes, contests, promotional events, or to otherwise communication and interact with members and consumers;
  • Website use and analytics: to provide you with access to and use of our Sites and Services and analyze your use of our websites;
  • Eligibility and pricing: to determine if you are eligible for certain products, services, or offers and the pricing related to such offers;
  • Product research: to conduct research and analysis for maintaining, protecting, and developing Services, increase and maintain the safety of our products and Services, and prevent misuse;
  • Organization operations: to evaluate, develop, and improve organization operations, products and Services offered, carry out our obligations and enforce our rights arising from any contracts entered into between you and us, perform organization administration and other normal organization activities.
  • Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others; and
  • Information security and fraud prevention: to operate information security and anti-fraud programs.

Reviews and Testimonials

If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.

Marketing Opt-Outs

If you do not want us to use your Personal Information for certain marketing purposes, you may take advantage of applicable opt-out options such as opting out of promotional emails through an unsubscribe link at the bottom of those emails.

Service Providers

We may provide your Personal Information to other businesses to provide services to us or on our behalf (“Service Providers”). Categories of Service Providers we use include:

  • Fulfillment and account servicing vendors, which help us provide products, Services, and information to you, service your account or benefits, and collect past due balances;
  • Payment processors, which help us to accept and process the payments for our products/Services to you;
  • Marketing and communications vendors, which help us market our products/Services to you, conduct promotions, surveys, and other outreach campaigns;
  • Research and development vendors, which help us develop and improve our products and Services;
  • Consumer reporting agencies, which help us evaluate your eligibility for certain products or financing options;
  • Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
  • IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
  • Professional service firms, which provide accounting, legal, auditing, and other professional services; and
  • General service providers, which help us with day-to-day organization operations such as office support services, courier services, facilities management, and document destruction.

Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure.

Third-Party Selling and Sharing

We may sell your Personal Information to other entities who do not provide services to us (“Third Parties”). In the past twelve months, we have sold Personal Information listed in the Identifiers category to event sponsors for the purpose of analyzing event attendance and/or direct marketing. We do not otherwise sell or share (for targeted or cross-context behavioral advertising purposes) your Personal Information to Third Parties.

Other Third-Party Disclosures

We may occasionally disclose your Personal Information to Third Parties, for purposes such as:

  • For other members to contact you;
  • To comply with the law;
  • To respond to legal requests (including court orders, investigative demands and subpoenas) if, in our discretion, we believe it is necessary or appropriate;
  • To prevent or stop any illegal, unethical, or legally actionable activity;
  • To protect the safety, property, or rights of ourselves, members, or any other third party;
  • If we are merged, acquired, or sold, or in the event of a divestiture, restructuring, reorganization, or transfer of some or all of our assets and the disclosure is necessary to complete the transaction;
  • To organizations controlling, controlled by, or under common control with us; and
  • For additional purposes with your consent where such consent is required by law.

Data Security

We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ (without obligation) commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use.

The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Sites, you must keep this password confidential. We ask that you not share your password with anyone and urge you to be careful about giving out information in public areas of the Sites, like message boards. The information you share in public areas may be viewed by any user of the Sites.

Even with data security safeguards in place, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.

Children’s Privacy

Our Sites are not intended for children under 16 years of age. No one under age 16 should provide Personal Information to us or on the Sites. We do not knowingly collect, sell or disclose Personal Information from children under 16. If you are under 16, do not use or provide any information on our Sites.

California “Do Not Track” Disclosure

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.

California Shine The Light Law

Under the California “Shine the Light” Law, California residents who provide Personal Information to us to obtain products or services for personal, family, or household use have the right to opt-out of our disclosure of Personal Information to Third Parties for their direct marketing purpose. To make a request, please email us at Please include “California Privacy Request” in the subject line and your name, address, and email address. We will respond to you within 30 days of receiving your request.

Contact Us

To ask questions or comment about this privacy policy and our privacy practices, please email us at or call us at 623-258-3583 / mail us a letter to:

19580 W Indian School Road
Suite 105 | PMB 141
Buckeye, AZ 85396