In the face of countless examples and horrific evidence that reinforces how much work is yet to be accomplished, Consumer Consent Council is speaking up to clearly articulate our position and plans regarding diversity in the performance marketing industry. First, though, it is necessary to clearly and loudly state our position: Black Lives Matter! Full stop.
There is a systemic lack of diversity and representation in our community. This issue is not unique to performance marketing or the lead generation sector, but the Consumer Consent Council is focused on this sector. As such, we believe it is essential that we add our voice, intention, and leadership to addressing these very real problems.
The lead generation industry’s ability to deliver sustainable value, innovation, and continued growth is threatened if we cannot ensure that the best, brightest, and most creative people, regardless of skin color, gender, sexual preference or religion are included in our teams and our industry at all levels of our organizations. To ensure success as individual companies, and as a united industry, we must begin the work together, in earnest, to attract, recruit, develop, and retain the best our country (and beyond) has to offer. The only way to achieve this is to ensure that barriers to inclusion are eliminated, both explicit and implicit. Consumer Consent Council and our Board Members believe we must play a central role in helping all companies in our shared industry make the necessary changes.
We do not have all the answers today, and we will get better at ensuring that we remain open to listening, learning, and continued feedback from our members and our industry at-large. These are just a start to our task force’s mission committed to fostering change and ensuring a sustained commitment towards making change within our industry.
Lastly, you can do your part by joining Consumer Consent Council in making meaningful change. Join a subcommittee, get involved, have a voice. Join our mission today! We are committed to making our voice a better voice! Black Lives Matter. We are stronger together and invite you to join us in the hard work ahead.